Koert Bakker: Archive

Victors & Spoils guide to successful collaboration...

Last week I wrote about how brands can empower consumers with collaborative tools – from basic social media engagement leading up to entire collaborative systems. But empowerment is really only half of the story for a collaborative brand. The other part is Common Ground. Collaboration is simply put people and brands working together to achieve a shared goal. This means that a positive...

Oct 18th

1 note

Victors & Spoils guide to successful collaboration...

I’m excited by how new technology empowers social change – and marketing in the slipstream of that. When the ability to control production and distribution of information was a scarce resource, it was easy for brands to influence the way people perceived them. Those days are gone. Production and distribution of information have become abundant. Fueled by cognitive surplus and digital tools, people...

Oct 6th

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By: Augusto Verrengia

Oct 6th

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Why ordinary people are more important than...

Paul Adams (former Google, now Facebook) argues that the importance of so-called “influencers” is overrated. Ultimately, people’s behavior is more influenced by people in their inner circle (strong ties), than by strangers (weak or temporary ties). Research on buying behavior and decision making consistently shows that we’re disproportionally influenced by the opinions and...

Jul 21st

3 notes

Shareable: The Gen Y Guide to Collaborative... →

Jul 6th

Jun 7th

3 notes

The happiest city

In his book, Stumbling on Happiness, Harvard psychologist Daniel Gilbert notes that three decisions in life affect your happiness: “Where to live, what to do, and with whom to do it.” The second two have been examined in great depth; the third, up until now, not so much. Researcher Richard Florida looked closely at the 2010 edition of the Gallup-Healthyways Well-Being Index which listed 185 of...

Mar 25th

1 note

Feb 8th

Devaluation of "friends" may drive trust in...

An interesting study came out from Edelman that nuances popular belief that people value the opinions of peers as most credible. As more people join social networks, the concept of friendship is devaluating. Via: Steve Rubel

Jan 31st

Twittographics: Who's Using Twitter And How Do...

Flowtown made a great visual overview of Twittographics (Twitter demographics).

Jan 18th

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Jan 14th

Jan 13th

2 notes

The Next Step In Social Media: Asynchronous Video... →

Jan 11th

Great Planningness presentation for marketeers...

How to really make something Thanks to Ingmar

Oct 5th

How do you compare to your peers?

The Planner Survey 2010 View more documents from Heather LeFevre. The planner survey is out! Check it out if you want to know which agency has the strongest planning groups (Anomaly is one of them - yay!), if you make enough and if not who are the best recruiters to help you find another spot.

Aug 18th

Post digital briefs by Gareth Kay →

View more presentations from Gareth Kay.

Aug 11th

1 note

Innovative Thunder strikes

Creative team Christian Behrendt and Leif Abraham (“Innovative Thunder”) wrote an actionable and fun book on marketing in the digital age. Which is not just about “doing something with social media”, in case you were wondering. Some of their mantra’s: • Digital is not a job for specialists anymore. • If an idea doesn’t work online, it’s not a good idea. • Interactive...

Jun 15th

PSFK presents Future of Retail report

PSFK presents Future of Retail report View more presentations from PSFK.

Jun 2nd

1 tag

Watch

Web 3.0 (by Kate Ray)

May 31st

Great deck on brand programming

Brand programming (English) :: brand strategy, interactivity & media innovation View more presentations from jeroendeb.

May 19th

1 tag

Mobile Trends 2020 →

Mobile Trends 2020 View more presentations from rudydw.

May 18th

Great deck about brand utility

A useful guide to the brand utility View more presentations from Ingmar de Lange.

May 5th

Apr 28th

Great post from Gareth Kay on the brief in the...

The brief in the post digital age View more presentations from Gareth Kay.

Apr 26th

1 tag

Social Media Cheat Sheet

Social media 101. Great cheat sheet made by Drew McLellan. CLICK to see it bigger.

Apr 1st

3 notes

Watch

Great TED talk by Jamie Oliver about how the unhealthy food landscape in America shortens the life expectancy of children. According to Jamie, schools need to cook proper local food onsite, every child needs to leave school knowing how to cook at least 10 recipes, food brands should put food education at the heart of their businesses and supermarkets need an ambassador in every store teaching us...

Feb 13th

Jan 14th

Jan 2nd

Oct 31st

Aug 18th

Planners: not as slutty as waitresses

Planner Survey Results 2009 View more documents from Heather Lefevre.

Aug 14th

Aug 3rd

May 26th

May 24th

2 notes

May 18th

Unilever launches co-creation online "community"...

Unilever is set to launch an online “collaboration community” in the UK to encourage women to contribute ideas for new products. At Mindbubble women between 25 and 50 years old are invited to collaborate and discuss new products and advertising in exchange for cash remuneration. It’s cool that a big company like Unilever embraces a new innovation methodology. At the same time...

May 8th

Apr 15th

A story about storytelling

Like many professionals, as strategic planner I’ve always had to give a lot of presentations. People that knew how to present very well taught me to build a presentation in 3 clear steps: Say what you’re gonna say. Say it. Say what you just said. This is called the McKinsey way and it’s generally seen as the most effective way to get your point across. If you repeat your message enough,...

Apr 13th

Apr 10th

Mar 24th

New research tools crucial for recession...

These days companies have to do more with less. They have to be able to adapt quickly to changes, create continuous momentum and jump on opportunities as they arise. Companies are becoming learning organizations that put humans at the center of their marketing thinking. The objective is to deeply understand the cultural and business landscape in which they operate, and to continuously monitor...

Mar 18th