July 2011
2 posts
Why ordinary people are more important than...
Paul Adams (former Google, now Facebook) argues that the importance of so-called “influencers” is overrated. Ultimately, people’s behavior is more influenced by people in their inner circle (strong ties), than by strangers (weak or temporary ties). Research on buying behavior and decision making consistently shows that we’re disproportionally influenced by the opinions and...
Shareable: The Gen Y Guide to Collaborative... →