I love trend overviews. They give you the feeling that there’s a recipe for success and order in the chaos. It’s not true of course, but very entertaining nonetheless. Number 1 trend for 2011 according to Trendhunter: Discrete Consumerism. Use it to your benefit!
Koert Bakker
Director of Strategy at Victors&Spoils
Thoughts and observations on brands, culture and consumer collaboration.
