Koert Bakker

Director of Strategy at Victors&Spoils

Thoughts and observations on brands, culture and consumer collaboration.

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January 31, 2011 at 2:22pm
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Devaluation of “friends” may drive trust in experts

An interesting study came out from Edelman that nuances popular belief that people value the opinions of peers as most credible. As more people join social networks, the concept of friendship is devaluating. 

Via: Steve Rubel